51toCarbonZero partners with Scope3 to bring advertising emissions into corporate reporting

Positive Luxury

London, May 2024

51toCarbonZero and Scope3 Partner to Connect Corporate Carbon Footprint With Advertising Emissions Data

51toCarbonZero, a leading carbon management platform, and Scope3, the collaborative sustainability platform decarbonizing media and advertising, have joined forces to integrate activity-based advertising emissions data into 51toCarbonZero’s corporate carbon accounting platform. This first-of-its-kind partnership enhances the level of granularity 51toCarbonZero can offer its customers, providing organizations with actionable advertising emissions data.

Advertising counts for a large portion of global digital emissions, which is estimated to be between 2-4% of global carbon emissions. That is twice as much as the aviation industry. Companies who are serious about achieving net-zero have to include advertising emissions in their corporate footprint and decarbonisation plans.

With Scope3 data now added to the 51toCarbonZero platform, customers will have a more complete view of their carbon footprint and how their media decarbonization efforts contribute to their corporate net-zero goals.

“As a mission-driven organization, our goal is to deliver carbon reporting that gives our customers the ability to know for certain that their emissions data is accurate and that their sustainability efforts are effective. The bar for that level of data is incredibly high as it must be in line with what climate science requires,” said Richard Davis, CEO and co-founder, 51toCarbonZero. “Scope3 shares the same values when it comes to emissions data, and we’re excited to add their data into our platform.”

Upon uploading all their campaign data to Scope3, 51toCarbonZero customers will receive their total emissions output for media and advertising directly in their corporate carbon reporting dashboard, ready for disclosure.

Brands putting in the hard work to decarbonize their media supply chain have more than one reason to make sure their progress is visible in their broader carbon accounting. Not only will it be a regulatory requirement, but that alignment is the best way to justify their investment in carbon reduction tools and highlight the undeniable value they’re bringing to the rest of the organization.

About 51toCarbonZero
51toCarbonZero is transforming how companies set, accelerate, and achieve net-zero emissions thanks to its advanced carbon management platform. The platform simplifies the complex process of measuring, analyzing, and reporting corporate emissions across all business facets. Moreover, it offers a unique ability to identify effective decarbonization solutions, develop actionable transition plans, and enable transparent communication.

Headquartered in London, 51toCarbonZero serves clients across more than 30 markets, enabling the transition to net-zero for leading global organizations, including Nasdaq and FTSE-listed companies, as well as prominent players in media and advertising.

About Scope3
Scope3 is on a mission to decarbonize media and advertising.
You can read their press release here.

Scope3 makes it easy for everyone in the advertising ecosystem to visualize, measure, and reduce their carbon emissions. This is made possible with Scope3’s first-of-its-kind emissions model developed from open-source methodology to precisely measure the complex and interconnected advertising ecosystem. The model sits at the core of Scope3’s collaborative sustainability platform and every emissions reduction solution offered by the company, including Climate Shield and Green Media Products (GMPs).

Scope3 is a Public Benefit Corporation with a global team of researchers, technologists, and digital advertising pioneers distributed across North America, Europe, and APAC, tackling the biggest challenge of our generation: the climate crisis.

For further inquiries, interview requests, or additional information, please contact:

ContactUs@51toCarbonZero.com