Climate Diaries
Cannes Lions 2026
We interviewed 11 senior leaders from across the media and advertising industry at Cannes Lions International Festival of Creativity, to uncover insights into how organisations can better measure the impact of their sustainability initiatives and turn ambition into accountable action.
In Conversation with Magnite
Julie explores why sustainability is becoming a standard procurement expectation and how robust carbon measurement helps businesses prepare for regulation, set credible targets and deliver meaningful reductions.In Conversation with MurphyCobb
Simon explores why AI adoption should never be automatic and how measuring its carbon impact can help businesses identify where it delivers genuine value and where lower-impact alternatives work just as well.
In Conversation with XR Extreme Reach
Travis explores AI’s dual impact: increasing data-centre demand while also enabling lower-carbon creative production through cloud-based optimisation, versioning and localisation.In Conversation with DEPT
Joanna discusses how DEPT combines its B Corp commitments with a human-centred approach to AI and using the technology to support people while monitoring its ethical and environmental impact.
In Conversation with Havas
Margot and Stephanie discuss how Havas is turning sustainability commitments into measurable action across campaign delivery and why environmental credentials are increasingly influencing client decisions.
In conversation with Frankfurt Kurnit Klein + Selz
Jeff explains why credible environmental marketing starts long before a campaign launches, with legal considerations embedded into product development and every sustainability claim backed by clear evidence.In Conversation with Ad Net Zero
John examines the growing business case for sustainability, from changing procurement expectations to the performance benefits of embedding lower-carbon behaviours across advertising.In Conversation with Tappx
Blanca shares how Tappx is balancing AI-driven efficiency with environmental responsibility by measuring its impact and making sustainability part of everyday business decisions.In Conversation with InMobi Advertising part 1
Nigel explores the tension between performance and sustainability, and why growing pressure from consumers, brands and procurement teams is making AI carbon measurement a mainstream business priority.
In Conversation with InMobi Advertising part 2
Rishi discusses how sustainability is moving beyond box-ticking towards meaningful action and why efficient technology stacks could help businesses improve performance while progressing towards net zero.