The 2026 edition of “Zeroed In: The Brand Marketing Pulse” is now live.
Every year, the world emits 51 billion tonnes of greenhouse gases. Moving that number towards zero is the defining challenge of our time and every enterprise has a crucial role to play. 51toCarbonZero exists to make that happen: equipping organisations with the technology and expertise to make real, measurable progress on significantly reducing CO2e and improving sustainability; to help protect the planet for future generations. Our objective is to reduce global emissions by 500 million tonnes of CO2e through our work with enterprises worldwide.
Despite 80% of listed companies having a net zero ambition, only 11% have achieved any actual carbon reduction. We have experienced first hand how difficult it is to efficiently manage carbon data, create a truly accountable plan and unlock the passion of employees to create change. Our software solution, paired by expert advice, was designed to make net-zero simple, whether you are starting your journey or looking to accelerate your efforts.
Meet our Executive Team
Prof. Neil Woodcock
Co-Founder & Executive Chairman
Neil Woodcock brings a wealth of experience as a multi-exit entrepreneur and enterprise leader. With successful business exits to WPP and dentsu, Neil has also led a triumphant management buyout (MBO).
Drawing from his extensive tenure at McKinsey and Accenture, he enriches our team with invaluable insights. Additionally, Neil serves as a Professor of Insight at De Montfort University.
Richard Davis
Co-Founder & CEO
Richard Davis brings over 20 years of experience in executing sustainability and corporate transformation initiatives. He previously served as the Global Chief of Business Strategy at dentsu, driving strategic initiatives at a global scale.
Richard holds a Sustainable Business Degree from Cambridge University and an MBA from Bayes Business School providing a solid foundation for leading our company’s mission towards sustainability and growth.
Dr. Maia Rossi
Climate Strategy & Policy Advisor
Maia Rossi brings over 20 years of expertise in environmental consulting, specializing in climate change mitigation and adaptation strategies. She serves as an advisor to the United Nations on ESG and climate change policies, contributing her vast knowledge to global sustainability efforts.
Maia holds a PhD in Climate Change from the University of Bath, solidifying her authority in the field and enriching our team with invaluable insights.
Ensuring effective corporate transition: Our expertise boosts success rates by an impressive 73%.
Driving transformation through workforce engagement: From trainings to idea generation, your employees lead the way.
Expertise in measuring advertising emissions – a significant contributor to corporate carbon footprints.