About 51toCarbonZero

Why the name 51toCarbonZero?

Every year the world adds 51 billion tons of greenhouse gases into the atmosphere. The only option to prevent a climate, social and economic disaster is to bring that number down to Zero. We are a mission driven company, completely focused on helping organisations understand and reduce their carbon emissions at the speed required to protect future generations.

Why did we start 51toCarbonZero?

Despite 80% of listed companies having a net zero ambition, only 11% have achieved any actual carbon reduction. We have experienced first hand how difficult it is to efficiently manage carbon data, create a truly accountable plan and unlock the passion of employees to create change. Our software solution, paired by expert advice, was designed to make net-zero simple, whether you are starting your journey or looking to accelerate your efforts.

Meet our Executive Team

Prof. Neil Woodcock

Co-Founder & Executive Chairman

Neil Woodcock brings a wealth of experience as a multi-exit entrepreneur and enterprise leader. With successful business exits to WPP and dentsu, Neil has also led a triumphant management buyout (MBO).

Drawing from his extensive tenure at McKinsey and Accenture, he enriches our team with invaluable insights. Additionally, Neil serves as a Professor of Insight at De Montfort University.

Richard Davis

Co-Founder & CEO

Richard Davis brings over 20 years of experience in executing sustainability and corporate transformation initiatives. He previously served as the Global Chief of Business Strategy at dentsu, driving strategic initiatives at a global scale.

Richard holds a Sustainable Business Degree from Cambridge University and an MBA from Bayes Business School providing a solid foundation for leading our company’s mission towards sustainability and growth.

Dr. Maia Rossi

Climate Strategy & Policy Advisor

Maia Rossi brings over 20 years of expertise in environmental consulting, specializing in climate change mitigation and adaptation strategies. She serves as an advisor to the United Nations on ESG and climate change policies, contributing her vast knowledge to global sustainability efforts.

Maia holds a PhD in Climate Change from the University of Bath, solidifying her authority in the field and enriching our team with invaluable insights.