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Zeroed In: Brand Sustainability in the Age of AI.

A global benchmark on climate action, audience perception and the evolving role of AI in sustainability strategy from brand leaders.

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Summary

Marketing at a Crossroads: Sustainability, AI and Growth.

Zeroed In: Brand Sustainability in the Age of AI reveals how senior marketers are responding to the new pressure points shaping brand strategy – from climate performance to GenAI adoption.

Based on a first-of-its-kind benchmark survey of 200 marketing leaders in the UK and US, the report uncovers a function in motion: ambitious, aware, but navigating real constraints.

  • Explore six core insights into how sustainability is influencing marketing priorities in 2025 – from carbon reduction confidence to agency selection and investment intent.
  • Understand what’s holding teams back and what’s pushing them forward.
  • Gain practical guidance to lead with credibility, clarity and climate impact in a changing tech landscape.
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