How Barb Audiences improved their
CDP ratings from D to B.
Who is Barb Audiences?
Barb Audiences is the UK’s authoritative audience measurement organisation for broadcast, video-on-demand and video-sharing platforms.
Their unique hybrid methodology blends people-based panel data with census-level device data, delivering inclusive and comprehensive insights for UK TV and advertising markets.
The Challenge:
Before partnering with 51toCarbonZero, Barb had not formally measured its carbon footprint had no structured support in answering the CDP framework.
This created a barrier to demonstrating credible climate action to stakeholders and limited their ability to manage and reduce emissions effectively.
The Goals:
- Establish an accurate, verified carbon footprint covering Scopes 1, 2 and 3 emissions with clear boundary setting.
- Improve CDP disclosure and performance to reflect meaningful climate leadership.
- Provide transparent, data-driven insights for clients, investors and internal teams.
- Build a scalable platform for ongoing emissions management and reduction initiatives.
The Solution:
51toCarbonZero delivered:
- Comprehensive and compliant carbon footprint measurement including clear scope boundary definitions.
- Emissions allocation across Barb’s client base to enhance accountability and transparency.
- Dedicated advisory support and a user-friendly platform for streamlined data management and reporting.
- CDP reporting guidance that focused on key categories including Targets, Reduction Initiatives and Environmental Policies.
“We chose 51toCarbonZero because they offer more than other tech companies. All companies on the market offer an option to show your scope 1, scope 2 and scope 3 emissions, but none of them offers the solution of a tailor made carbon management tool to track reduction projects and connect them with a short and long term strategy. Working with them is a pleasure. They are customer focused, innovative and genuinely willing to create a better world. Our collaboration with them will help us achieve our sustainability objectives.”
Jeffrey Storm
Group Sustainability Manager, Storio
The Results:
Improved their CDP rating from a D to a B, reflecting significant progress in climate disclosure and action.
Achieved measurement of Scope 1, 2 and 3 emissions with robust data boundaries.
Enhanced their ability to demonstrate credible climate credentials to customers, investors and stakeholders.
Built a strong foundation for ongoing sustainability performance and regulatory compliance.
Ready to Learn More?
Discover how our solutions help organisations improve climate performance and unlock new business opportunities. Join the leaders transforming sustainability into a competitive advantage. We make it simple to implement credible, impactful changes that resonate with clients, customers, audiences and procurement teams alike.
40%
Faster Measurement
40K+
Emission factors
100%
SBTi Success Rate
Book a Demo of the 51toCarbonZero platform.
Discover how we help teams like yours:
- Cut emissions, time and need for resource.
- Gain granular footprint insights across Scope 1, 2 and 3.
- Deliver compliance-ready reporting (SECR, CSRD, CDP, TCFD).
- Pass footprint audits with confidence.
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Audit Ready Reporting.
Data accuracy is paramount at 51toCarbonZero. Our platform and reports adhere to the GHG Protocol Standards, ensuring the highest level of data integrity and precision through automated checks. Additionally, our team of expert ISO lead verifiers offers comprehensive support, preparing you thoroughly for external disclosure and assurance.