How Magnite cut emissions by
16%, halved Scope 2, and saved 50% on delivery costs.
Who is Magnite?
Magnite is a global digital media platform with a large workforce across 20 offices and 11 colocation data centres in 12 countries.
Its operations are entirely service-based, supporting programmatic advertising and data processing at global scale. As a climate-conscious technology leader, Magnite has measured its emissions annually since 2020.
The Challenge:
With a rapidly growing global footprint and complex data environment, Magnite needed to:
- Track Scope 1, 2 and 3 emissions across distributed operations.
- Improve the accuracy and efficiency of carbon data.
- Reduce operational emissions in line with climate targets.
- Streamline audit and reporting processes without increasing headcount.
The Goals:
- Achieve measurable annual reductions in total and intensity-based emissions.
- Reduce Scope 2 through renewable energy adoption.
- Avoid internal strain by outsourcing footprint and net-zero delivery.
- Improve emissions data quality to support SBTi targets and external disclosures.
The Solution:
To meet its climate goals efficiently and credibly, Magnite partnered with 51toCarbonZero to implement a fully supported, platform-enabled emissions strategy. Together, we:
- Mapped emissions across Magnite’s supply chain, enabling more granular Scope 3 insights and hotspot analysis.
- Validated Science-Based Targets (SBTi) through expert-led modelling and methodology.
- Improved collaboration with climate-conscious customers by using emissions data to support shared decarbonisation goals.
- Deepened relationships with key clients through transparent reporting and reduction planning.
- Reduced Scope 2 emissions by 86.7% via Renewable Energy Credits and Green Power Purchase Agreements.
- Delivered the 2024 data collection process 29% faster than the previous year.
- Improved data quality across nearly all offices, with only one site requiring full estimation.
- Delivered the programme at 50% lower cost than building a 1.5 FTE internal sustainability function.
- Gained $30K+ in strategic exposure through climate-focused industry events and thought leadership.
“We chose 51toCarbonZero because they offer more than other tech companies. All companies on the market offer an option to show your scope 1, scope 2 and scope 3 emissions, but none of them offers the solution of a tailor made carbon management tool to track reduction projects and connect them with a short and long term strategy. Working with them is a pleasure. They are customer focused, innovative and genuinely willing to create a better world. Our collaboration with them will help us achieve our sustainability objectives.”
Jeffrey Storm
Group Sustainability Manager, Storio
The Results:
16.1% total emissions reduction from 2023 to 2024.
15.9% drop in emissions per FTE, supporting internal efficiency goals.
Improved data quality across all global offices, with only one site requiring estimations.
94% of total emissions accurately attributed to Scope 3, enabling targeted reduction planning.
Positioned to engage climate-conscious clients with verified, transparent carbon performance.
Ready to Learn More?
Discover how our solutions help organisations improve climate performance and unlock new business opportunities. Join the leaders transforming sustainability into a competitive advantage. We make it simple to implement credible, impactful changes that resonate with clients, customers, audiences and procurement teams alike.
40%
Faster Measurement
40K+
Emission factors
100%
SBTi Success Rate
Book a Demo of the 51toCarbonZero platform.
Discover how we help teams like yours:
- Cut emissions, time and need for resource.
- Gain granular footprint insights across Scope 1, 2 and 3.
- Deliver compliance-ready reporting (SECR, CSRD, CDP, TCFD).
- Pass footprint audits with confidence.
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Audit Ready Reporting.
Data accuracy is paramount at 51toCarbonZero. Our platform and reports adhere to the GHG Protocol Standards, ensuring the highest level of data integrity and precision through automated checks. Additionally, our team of expert ISO lead verifiers offers comprehensive support, preparing you thoroughly for external disclosure and assurance.