How PubMatic cut core emissions
by 37% while strengthening its commercial edge.
Who is PubMatic?
PubMatic is a NASDAQ-listed digital advertising technology company, operating a complex global infrastructure of data centres and programmatic platforms.
As a trusted partner to some of the world’s largest brands and publishers, the company faces growing pressure to align with climate-conscious customers and investor expectations.
The Challenge:
PubMatic needed to overcome key barriers to accelerate climate action:
- Understanding its carbon footprint across a distributed, digital-first operation.
- Finding a reliable, science-based and cost-efficient pathway to decarbonise digital activities.
- Ensuring that any action taken enhanced rather than burdened commercial teams.
- Validating their strategy in line with external standards such as the SBTi.
The Goals:
- Quantify and reduce core operational emissions.
- Secure validated Science-Based Targets to anchor long-term ambition.
- Improve audit readiness while freeing up internal resources.
- Build commercial credibility to support new business from climate-conscious advertisers.
The Solution:
- Consolidated and analysed emissions data across complex digital infrastructure.
- Defined a credible decarbonisation roadmap aligned with climate science.
- Validated PubMatic’s Science-Based Targets.
- Delivered emissions reporting, audit-ready outputs and 45% faster data collection year-on-year.
- Enabled commercial teams to use verified sustainability credentials in pitches and RFPs.
“The team at 51toCarbonZero has been amazing. Not only do they have the climate science and advertising industry experience necessary to inform our decisions, but their easy-to-use platform and client service make them valuable partners as we navigate our sustainability journey.”
Johanna Bauman
CMO and Head of Investor Relations
The Results:
With science-based targets and an easy-to-use platform in place, PubMatic achieved tangible sustainability and business impact:
37% reduction in overall emissions.*
42% time saved on audit and reporting.**
Strengthened positioning with climate-conscious customers.
Ready to Learn More?
Discover how our solutions help organisations improve climate performance and unlock new business opportunities. Join the leaders transforming sustainability into a competitive advantage. We make it simple to implement credible, impactful changes that resonate with clients, customers, audiences and procurement teams alike.
40%
Faster Measurement
40K+
Emission factors
100%
SBTi Success Rate
Book a Demo of the 51toCarbonZero platform.
Discover how we help teams like yours:
- Cut emissions, time and need for resource.
- Gain granular footprint insights across Scope 1, 2 and 3.
- Deliver compliance-ready reporting (SECR, CSRD, CDP, TCFD).
- Pass footprint audits with confidence.
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Audit Ready Reporting.
Data accuracy is paramount at 51toCarbonZero. Our platform and reports adhere to the GHG Protocol Standards, ensuring the highest level of data integrity and precision through automated checks. Additionally, our team of expert ISO lead verifiers offers comprehensive support, preparing you thoroughly for external disclosure and assurance.