The 2026 edition of “ZeroedIn: The Brand Marketing Pulse” is now live.
The 2026 edition of “ZeroedIn: The Brand Marketing Pulse” is now live.
51toCarbonZero’s mission is to enable large corporations to transition to net zero more quickly and more efficiently by focusing on impactful and governed change and to help governments understand the corporate response to climate change so they can provide the enabling policies.
Boy, does the world need to focus on transition rather than carbon accounting and reporting. The formidable challenges in achieving the ambitious 1.5°C temperature target, a cornerstone of international climate agreements since Paris in 2015 (COP 21), are clear. Recent climate data 8 years later suggests that current efforts will result in a 2.7c rise (thank you Statista and Climate Tracker).
Please Google what this means, it’s scary.
This situation necessitates a urgent call to action, particularly directed at major global contributors to emissions who appear to be doing least to protect themselves and the world. 2022 data identifies the top emitting countries globally:
The Statista chart (November 2023) shows in red the countries doing least to combat climate change.
As a region, Europe leads the way in terms of preventative measures. At a country level the UK prime minister Rishi Sunak’s backtracking (summer 2023) over some UK policies is disappointing from a country that helped lead the way in this area.
However, China, the United States, and Russia, as 3 of the world’s 4 largest greenhouse gas emitters, bear a profound responsibility in addressing climate change and are not responding as well as other countries and regions. Their current attitudes and policies must undergo significant transformation for several compelling reasons.
First, their collective emissions account for about 50% of global carbon output, making their commitment crucial in achieving international climate goals. Second, these nations possess the economic and technological capacities to drive large-scale transitions to renewable energy, making substantial contributions to global decarbonization efforts. Changing their attitudes toward cleaner energy sources can not only mitigate climate impacts but also stimulate green innovation and create sustainable jobs. Third, the consequences of climate change are not confined by borders. Rising sea levels, extreme weather events, and disruptions to ecosystems pose shared global risks. By altering their policies, China, the United States, and Russia can contribute to global resilience, fostering a collaborative approach to tackle climate-related challenges.
In addition – and it’s the same with global corporate brands – taking bold steps toward sustainability can enhance each nation’s (or brand’s) international standing.
As leaders on the global stage, a shift in their climate attitudes and policies would set a powerful example, inspiring other countries to follow suit and accelerating the momentum needed to address the urgent climate crisis.
Come on COP 28, please deliver some reality.