Positive Luxury

Amber Bracegirdle, Co-Founder and Chief Brand & Social Impact Officer at Mediavine, expressed enthusiasm about the partnership, stating “we are thrilled to join forces with 51toCarbonZero in our commitment to sustainability at Mediavine. The digital industry is responsible for a notable portion of global emissions, and we must begin to take responsibility for the climate impact of media channels. Our partnership with 51-0 is merely a first step in our path to measuring, verifying, and reducing the energy consumption of our digital supply paths, to accelerate our efforts towards carbon neutrality and beyond.”

Richard Davis, CEO and Co-Founder at 51toCarbonZero, emphasized the importance of this collaboration in driving positive change within the ad tech industry. “Mediavine plays an important role in the media ecosystem, touching the lives of millions of users. By bringing our net-zero platform solution to Mediavine, we want to unlock the imagination of audiences and creators to achieve net-zero for generations to come”.

This partnership highlights Mediavine’s dedication to raising awareness about sustainability within the ad tech ecosystem. By adopting measurement and disclosure standards, Mediavine aims to create shared incentives between media campaign goals and climate objectives, ultimately contributing to a greener future.