The 2026 edition of “ZeroedIn: The Brand Marketing Pulse” is now live.
The 2026 edition of “ZeroedIn: The Brand Marketing Pulse” is now live.
On the evening of May 6th, At 51toCarbonZero hosted a screening of National Emergency Briefing at The Garden Cinema, bringing together leading experts and professionals spanning national security, public health, climate science, nature, food security, economics, energy systems and extreme weather.
The film itself is built from testimony presented to politicians at Westminster last November. Commissioned by Nick Oldridge and Simon Oldridge, National Emergency Briefing was created as a wake-up call. It is both stark and invigorating: a powerful call to action underpinned by a practical roadmap for change. What began as a single event in Whitehall has since grown into a national movement, with almost a thousand screenings now taking place across the UK.
Thank you to everyone who joined us for the screening at The Garden Cinema. For many in the room, it was an emotionally profound experience. Having spent decades working on and speaking about climate change, we were even surprised by how deeply the film landed. It did not pull its punches – and neither did the conversations that followed.
We were especially grateful to welcome Professor Paul Behrens to the evening. Paul is a British Academy Global Professor at the Oxford Martin School within the University of Oxford and one of the key scientists behind the film. His contribution to the discussion was extraordinary, bringing scientific clarity, honesty and optimism in equal measure. Paul is also the author of a brilliant popular science book exploring everything from demographic trends to technological development and how societies transform.
Following the screening, our CEO Richard Davis hosted a conversation with Professor Paul Behrens and Emma Littlewood, and broader audience discussions continued throughout the cinema and reception spaces.
Paul emphasised that the science is clear – and that much of the transition is already technologically achievable. Around 80% of the energy transition, he explained, is straightforward and solved. Food systems, meanwhile, require multiple levers to move simultaneously. But if we get this right, the result is not simply climate stability; it is a fairer, healthier and more equitable society.
One of the most powerful themes of the evening was the importance of collective action. Paul spoke about how people consistently underestimate support for climate policy. Survey data shows public backing is often 20–30% higher than people assume. Once individuals realise they are not alone, they act. Change happens in communities – not in isolation and fear.
He also reflected on why National Emergency Briefing matters so much. The barriers to action are no longer technological feasibility; they are vested interests, political inertia and lobbying. Yet even in worst-case scenarios, building stronger communities remains a no-regret path forward.
Audience discussions also explored how climate communication evolves from emergency into opportunity. One attendee working in climate engagement noted that terms like “net zero” often fail to resonate beyond specialist audiences, whereas ideas like “cheaper, clean energy” connect immediately with people’s lived experience.
Paul shared that the team behind the film is already considering spin-off versions and alternative framings – including the idea of a “National Opportunity Briefing” – to help broaden engagement even further.
Another theme throughout the evening was the role of organisations and cities in accelerating change. Could cities compete on climate action? Could local leadership create momentum where national politics stalls? Paul suggested that civic pride, accountability and even healthy competition can be surprisingly powerful motivators.
Across sectors including food and agriculture, energy, financial services, advertising and media, professional services, architecture, travel, luxury, arts and culture, and infrastructure, attendees reflected on how to move climate action from niche concern to mainstream operational reality.
Many left determined to share the film widely within their own organisations – hosting internal screenings, distributing it to clients and suppliers, and using it as a tool to open conversations that previously felt difficult to start. The film was repeatedly described as succinct, authoritative and one of the most effective communications resources people had encountered on the subject.
On a personal level, many attendees spoke about shifting from passive lifestyle changes towards more active civic engagement. The dominant message was clear: speak up, engage politically, lobby MPs and local governments, and make climate a visible public conversation rather than a silent private concern.
The purpose of the evening was never simply to leave people informed and stuck. It was to leave people informed and ready to act.
It was encouraging to see participants continue the discussion over food and drinks sponsored by us, exploring the practical actions we can all take to drive meaningful change. We were proud to help bring this conversation into the public sphere and host an evening that highlighted both the urgency of the challenge and the scale of opportunity ahead.
If the energy, honesty and engagement in the room were any indication, the transition to a more resilient, sustainable and economically successful future is not only possible – it is already underway.