How MiQ cut emissions by 50%
and strengthened its market position.
Who is MiQ?
MiQ is a global programmatic media partner on a mission to make the industry better.
They help advertisers and brands to run programmatic campaigns more efficiently. With technology that enables an agnostic approach across the entire ecosystem, MiQ unlocks data-driven insights, drives high performance and delivers on brand outcomes. But now, brands care about more than just impressions.
The Challenge:
The media industry is undergoing a significant shift as advertisers increasingly demand climate-conscious partners and sustainable solutions.
For MiQ, this meant rapidly developing credible, climate-positive media products without the luxury of an internal sustainability team.
They faced the dual challenge of maintaining high campaign performance while reducing environmental impact across a complex global operation.
At the same time, MiQ needed to engage suppliers and measure the carbon footprint of media campaigns to meet growing transparency and reporting demands – all without disrupting their core business functions.
The Goals:
- Capture sustainability-driven marketing budgets by offering credible green media products
- Demonstrate measurable reductions in their carbon footprint across global operations
- Achieve compliance with relevant environmental regulations without hiring dedicated sustainability staff
- Engage suppliers and measure the carbon impact of media campaigns for greater transparency
- Maintain seamless business operations while advancing their climate leadership
The Solution:
With the support of 51toCarbonZero, MiQ established a structured and efficient path to measurable climate action:
- Rapid and effective data collection across multiple global offices
- Identification of core emissions hotspots to prioritise reduction efforts
- Expert support to uncover energy efficiency opportunities and secure renewable electricity contracts, leading to ESOS compliance in the UK
- Initiation of supplier engagement and measurement of media campaign emissions via Scope3.com, enhancing supply chain transparency
- Support in extracting carbon data for use in internal marketing and sustainability reporting
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NAME, POSITION, MiQ
The Results:
Achieved a 50% reduction in Scope 1 and 2 emissions year-on-year.
Secured ESOS compliance without the need for a dedicated sustainability team.
Enhanced credibility as a climate-positive partner, helping to capture sustainability-led budgets.
Successfully engaged suppliers with a 100% success rate in sustainability-related RFIs.
Improved carbon credentials, enabling access to finance on more favourable terms and delivering clear cost savings and ROI.
Ready to Learn More?
Discover how our solutions help organisations improve climate performance and unlock new business opportunities. Join the leaders transforming sustainability into a competitive advantage. We make it simple to implement credible, impactful changes that resonate with clients, customers, audiences and procurement teams alike.
40%
Faster Measurement
40K+
Emission factors
100%
SBTi Success Rate
Book a Demo of the 51toCarbonZero platform.
Discover how we help teams like yours:
- Cut emissions, time and need for resource.
- Gain granular footprint insights across Scope 1, 2 and 3.
- Deliver compliance-ready reporting (SECR, CSRD, CDP, TCFD).
- Pass footprint audits with confidence.
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Audit Ready Reporting.
Data accuracy is paramount at 51toCarbonZero. Our platform and reports adhere to the GHG Protocol Standards, ensuring the highest level of data integrity and precision through automated checks. Additionally, our team of expert ISO lead verifiers offers comprehensive support, preparing you thoroughly for external disclosure and assurance.