Positive Luxury

Marla Kaplowitz, President, and CEO of the 4A’s, expressed her enthusiasm for the partnership, stating: “Incorporating sustainability into agency decision-making should be an imperative across the advertising and marketing industry today. This partnership is an important step forward in supporting 4A’s members in being part of the global solution to address climate change.”

Our CEO, Richard Davis, echoed this sentiment, emphasizing the transformative nature of this partnership for the advertising world: “This partnership marks a transformative moment in the advertising world. Historically, agencies faced obstacles in advancing toward net-zero goals due to limited expertise and resources. Starting today, agencies gain access to the powerful and cost-efficient 51-0 platform, empowering them to kickstart or accelerate their journey towards net zero. Crucially, they also gain the invaluable support of our team of climate experts, ready to provide all the technical guidance needed. With a universal tool and a common language within the 4A’s member ecosystem, we can now create the transparency, accountability, and tangible progress toward net-zero that advertisers have been calling for.”

Together, 51toCarbonZero and the 4A’s are committed to driving sustainability and climate action within the advertising industry. We are excited about the opportunities this partnership will bring and the positive impact it will have on our industry and the planet.