The 2026 edition of “ZeroedIn: The Brand Marketing Pulse” is now live.

Read how multiple stakeholders are driving change

Multiple stakeholders are driving change

  • The pressure to act is coming from all angles; policy makers, investors and consumers and often from the organisation’s employees.
  • And there is much rhetoric, for instance, in corporate annual reports, about what companies are doing.
  • But accusations of greenwashing are increasing because accountability and environmental outcomes are much lower than the rhetoric would suggest.
  • The next column explains our groundbreaking 2021 research on this (please contact us to receive the 4 page research article).

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