Those who shout loudest... Win.

Those who shout loudest…

A global research exercise, led by our research director Professor Merlin Stone and carried out in summer 2021, shows the following shocking results:

Companies that have strong governance on environment (e.g committee of board focused on green matters) produce higher quality disclosure on their environmental position, but NO BETTER environmental performance. In other words, you could argue that they kid themselves that disclosing is the same as acting, and maybe they kid investors too.
Companies where CEOs write to shareholders and other stakeholders about their companies’ good environmental performance tend to perform WORSE environmentally than companies where CEOs don’t write such letters. In other words, they are greenwashing with what is called CEO rhetoric.

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