Will consumers pay more for sustainable packaging

Interesting 5 minutes read on how consumers care about sustainability, but the reality is that it’s the 5th or 6th factor in their buying decisions – at least for most consumer segments.

It IS becoming more important though and that will filter through to buying decisions…in time. How can we influence consumer buying and recyling behaviour to get this higher on agendas?

Good points about innovation in packaging too, many consumer products will soon be in packages that are stronger, sustainable, and smart.